Our Story

Brainy Bears started the way a lot of good ideas do: at the kitchen table.

As a mom of three in St. Louis, I watched my kids navigate a world that asks them to sit still, pay attention, and stay focused for longer than their growing brains were always ready for. I wanted to help, but I wanted to do it thoughtfully, without jumping straight to solutions that didn't feel right for our family.

I started reading. I picked up books on integrative approaches to children's focus and attention. I learned about the role magnesium plays in brain function, neurotransmitter production, and nervous system regulation. I discovered that many children simply aren't getting enough of this essential mineral in their diets, and that the research on magnesium and B6 supplementation for children was more robust than I expected.

So I decided to make something. Something clean, something simple, something my own kids would actually want to take.

Brainy Bears is a raspberry-flavored magnesium gummy formulated with Magnesium Citrate and Vitamin B6. Just two active ingredients, carefully dosed for kids. No artificial colors (we use purple carrot juice). No unnecessary fillers. Made in the USA.

We are a mom-owned, female-founded business based in St. Louis, Missouri. Every bottle is manufactured in New York State and distributed from our hometown.

This isn't a giant corporation. It's a family project built on real research, real ingredients, and the real experience of raising kids who need a little help finding their focus.

Welcome to the bear family.